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MAGNETIC STORM EVENTS

Blog  > What I Have Learned  > A feast for the senses

21 July 2016

Now, I am a decade (or two) too old for Jungala, but I do appreciate a great experience.  After seeing the photos of the annual trance festival, I almost feel like I was there. The colours, the vibrancy, the intricacy of the stage where the DJs entranced (pun intended) their audience.

When the Cape Town team were buzzing with excitement putting the visual spectacular together for the client, I had no idea what to expect. But given the creativity within the team, I knew it would be magical.  When the photos were sent to me via Whatsapp late at night (early morning if I am honest), it blew me away. And it made me realise how vitally important visual stimulation is in events for so many reasons.

So for Jungala, a trance festival nestled in a forest in the Cape, the visual feast for the eyes had to fuel the energy, balance with the music and take party-goers to another, care-free world. 

Let’s move to another event we hosted this past month – a celebration at Regional Business Achievers through the Businesswomen’s Association.  Although a corporate environment, the need for a ‘an experience beyond the norm’ was the brief.  With creativity juices flowing, our team conceptualised a magnificent set and lighting design that brought the BWA brand and its major sponsor to life like never before.  It gave focus to the presenters, award-winners and their achievements. It was sophisticated, celebratory, it moved attendees focus around the room.

Lighting determines how guests see a room. It can give depth and ambiance; it can transform a simple space into a spectacular experience. But in addition it creates energy and fuels emotion. Imagine a gig without lighting (unless it’s a pre-determined theme).  Would it resonate with you as much? Would you be able to feel a connection with the artist? Would the event have the wow factor?

So here’s a challenge – the next time you attend an event (business or personal) – think about how if makes you feel and what are the elements that bring it to life?  I guarantee you, if it was good – the lighting definitely played a part to creating a sensory experience.

 

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