magnetic storm
Leaders in Events, Sound, Lighting and Audio-Visual

Blog  > The Quarterly  > Creating Client Delight

15 March 2016

Creating Value through Partnerships

They say it takes courage to remain relevant in business today. So how do you take a typical conference and create a wow factor that leaves the audience with a memorable experience? Creativity has always been the essence of delivering solid technical expertise for brave clients. Partnering with Cape Town events company Mirchee, Magnetic Storm Cape Town team created a four-day sales conference with the wow factor for Mundipharm, a UAE-based pharmaceutical company.

The wow for the attendees was the experience created by the set and lighting. With a 14 metre printed screen, which formed the back drop, and lighting which created an energized but comfortable ambiance, the 50 delegates who flew to South Africa for the conference were thrilled by the event.

Working with the theme “Who Wants to be a Mundionair?” the Magnetic Storm team created the familiar setting from the well known TV show allowing the client to run their own game show to wind down from the conference. “Lighting is vital in events,” comments Magnetic Storm Cape Town MD, Andrew Gibson. “By investing in lighting, we were able to create the right ambiance for the client, set the tone for the conference, energise its delegates, and create a memorable environment for them.”

 

Comments

Primetime: how do you use yours?

Take a moment and write down the top three things that you should be doing in your position to bring value to your business. These three things are what you do better than anyone else, things that directly and positively impact the organisation. Now to the right of that list, write down the top three things that you spend time on – and be honest, really honest.

Read more
The arts in education

Magnetic Storm has been supporting youth theatre in Port Elizabeth for over 12 years. David Limbert who spearheads work with local schools and community theatre talks about the importance of investing in tech skills for emerging talent and the role of the arts in education.

Read more
We love tech, but have we become a slave to it?

At Magnetic Storm, we do tech in a big way, every day. We love what it allows us to do, how people can connect, communicate and collaborate. But in today’s world, we’re always on, always plugged in, hiding behind a black mirror. But for an authentic relationship to happen, we need to connect in person. So are we becoming slaves to technology? Is it making us less happy, less 'us'?

Read more
Want to be more productive? Stop multi-tasking

Think you’re good at multi-tasking? Feeling energised that you can attend to your emails while listening and contributing to a conference call? You're wrong.

Read more