magnetic storm
Leaders in Events, Sound, Lighting and Audio-Visual

Blog  > The Quarterly  > Creating Client Delight

15 March 2016

Creating Value through Partnerships

They say it takes courage to remain relevant in business today. So how do you take a typical conference and create a wow factor that leaves the audience with a memorable experience? Creativity has always been the essence of delivering solid technical expertise for brave clients. Partnering with Cape Town events company Mirchee, Magnetic Storm Cape Town team created a four-day sales conference with the wow factor for Mundipharm, a UAE-based pharmaceutical company.

The wow for the attendees was the experience created by the set and lighting. With a 14 metre printed screen, which formed the back drop, and lighting which created an energized but comfortable ambiance, the 50 delegates who flew to South Africa for the conference were thrilled by the event.

Working with the theme “Who Wants to be a Mundionair?” the Magnetic Storm team created the familiar setting from the well known TV show allowing the client to run their own game show to wind down from the conference. “Lighting is vital in events,” comments Magnetic Storm Cape Town MD, Andrew Gibson. “By investing in lighting, we were able to create the right ambiance for the client, set the tone for the conference, energise its delegates, and create a memorable environment for them.”

 

Comments

Magnetic Storm pulls off a second successful People’s Port Festival

This weekend Magnetic Storm brought the second People’s Port Festival to life for Transnet National Ports Authority (TNPA)

Read more
The Role Of Events On Tourism

The event industry is a dynamic and fast-growing sector with obvious synergies with tourism. When appropriately hosted, events have the potential to expand the visitor economy, provide media exposure, promote development, and stimulate infrastructure upgrades which include the emergence of new partnerships.

Read more
Learning Curve

He was always more of the introvert while his brother was happiest in front of a crowd, and it was that trait – working hard in the background – that helped Glenn van Eck build Magnetic Storm into a successful business.

Read more
Magnetic Storm wins Transnet National Ports Authority tender to bring the People’s Port Festival to

Following a formal tender process, for the second consecutive year, Magnetic Storm has been appointed to bring the People’s Port Festival to life for Transnet National Ports Authority (TNPA).

Read more