magnetic storm
Leaders in Events, Sound, Lighting and Audio-Visual

Blog  > Company Showcases  > MAG STORM making Headlines!

26 March 2015

NEWS RELEASE

18, February 2015

 

 

Magnetic Storm launches new brand campaign

 

Magnetic Storm launches its newest brand campaign today to highlight its high quality standards, the full event spectrum it offers, and key milestones as a pioneer in the event industry within the Eastern Cape.

By communicating the company’s deeper purpose and its history of celebrating events and the people who produce them, the multichannel initiative will demonstrate Magnetic Storm’s motto of ‘Doing it Right’ every time.

At the helm of the new campaign is David Limbert, Magnetic Storm’s Production Manager. “We have been subtly telling our story for decades, and now is the time to overtly communicate what we’ve spent more than 30 years creating as change agents in the event world,” Limbert said. “We are excited to share our stories, and to have deeper conversations with our customers so they can make informed decisions when they run their next event.”

Using the theme “It’s show time” primarily in radio, print and digital, Magnetic Storm will explain event elements in a light-hearted, tongue-in-cheek way.

Based around a cartoon with a supporting radio campaign on Algoa FM, an on-air competition is running for one week with free usage of the Magnetic Storm event space, The Paragon, up for grabs.

Magnetic Storm has been recognised by many clients over the years for its work in creating memorable events: the FIFA Fan Fest, the FAW Launch and the VWSA Recognition Awards.

“Not everyone knows what makes Magnetic Storm different from other events companies, or the fact that no other event partner has standards as demanding as ours,” Magnetic Storm CEO, Glenn van Eck adds. “This campaign will distinguish what makes us special, our events different and our quality superior. It’s our opportunity to reaffirm our unwavering commitment to our core values, which are at the heart of everything we do.”

 

Issue one:https://www.dropbox.com/s/4opg5klk84zffya/Issue%201.jpg?dl=0

Issue two:https://www.dropbox.com/s/l3lclf64czxlcuj/Issue%202.jpg?dl=0

 

 

 

Comments

The Council of Event Professionals Africa launches

In a bid to elevate careers in the event industry, promote excellence and professionalism, the Council of Event Professionals Africa (CEPA) has been created.

Read more
Magnetic Storm designs lighting for Rent: The Musical

Rent: The Musical is being performed for the first time in Port Elizabeth this month, and Magnetic Storm is delighted to be working with Platform Productions and Pemads again.

Read more
Magnetic Storm takes part in the most beautiful race

Magnetic Storm is delighted to have been a part of South Africa’s most beautiful road Race, and the largest all female road running race this weekend: the SPAR Women’s Challenge 2018.

Read more
I am a leading learner and I am a learning leader

We’re all guilty of exclaiming “I’m so busy, there’s no time.” But sometimes you need to stop. Pause. Reflect. Dream. Excite your soul.

Read more