magnetic storm
Leaders in Events, Sound, Lighting and Audio-Visual

Blog  > Tourism and Events  > The Role of business events on tourism

26 August 2015

Tourism has usually focussed on accommodation, hospitality, transportation and entertainment with visitor attractions such as, theme parks, amusement parks, sports facilities, museums etc. taking the centre stage. Event organisers and event managers have realised over time that there is an area that has yet to be tapped into, and this realisation gave birth to the event tourism industry.

People have always travelled for leisure, entertainment and business purposes to attend a meeting, conference, workshop, event, etc., and these people, or tourists, have contributed to the growth of the destinations they had visited directly or indirectly, and as such have  developed the event tourism industry as a whole.

One will agree that tourism whether on a large or small scale, affects the host community. This is particularly evident during the period of the event and occasionally continues afterwards. Tourism is an economic sector that can offer a significant contribution to:

  •  The economic growth of a region and to the labour market through the supply of goods and              necessary services
  •  Social upliftment to a region through SMME development, job creation, infrastructure                          improvement etc.
  •  Cultural experiences. Tourism is considered to enhance the element of community enrichment; this is  attributed to the meeting of different cultures

When discussing the impact of events, emphasis is often placed on the financial aspects.  Most probably, because it accounts for the justification of the budget goals and expenditure. However, the ‘triple bottom line’ of social, economic and environmental goals/measures should not be underestimated because government policies commonly acknowledge them. For instance, social and cultural benefits play a vital part in the calculation of an event’s overall impact.

Event tourism is a sector that has the potential to develop any tourism destination and influence the   community through its socio-impact (culturally, environmentally, economically and politically).. In my mind, there has to be more co-operation among organisers, associations and interest groups involved in the hosting of events in the community so that there could be more commitment, dedication and focus towards the goals, objectives of these events and the aspirations of the people for which the events are intended. And in achieving all these, the local municipality should give all the support needed both financially and morally to these co-ordinated groups under one umbrella so that the broader impact for the  city can be established positively alongside the event.

Tourism is and will always remain a critical component for economic growth and destination reputation.

 

Comments

Reflecting on 2017

2017 has been an interesting year: Trump came into power, terrorism increased globally, natural disasters created havoc, and locally, gangs and crime have made the headline on way too many front pages.

Read more
Magnetic Storm brings dinner in the dark to life for the Nkosinathi Foundation

DARK - Dare to Dine Differently in the Dark is a unique experience for Nkosinathi Foundation, designed to raise funds and bring awareness around the non profit organisation’s work with blind and partially sighted people.

Read more
The positive side of accountability

The word ‘accountability' strikes fear into many and is perceived as a way to ‘get' someone. The truth is, if looked at holistically, it creates a level playing field, encourages an honest culture and allows people to learn from their mistakes and grow.

Read more
Magnetic Storm appoints new shareholders making it 51% black owned

Magnetic Storm is proud to announce that it is now 51% black-owned company following a transaction with local black private equity company, Engeli Enterprise Development (Pty) Ltd and the Unity in Africa Foundation.

Read more