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Leaders in Events, Sound, Lighting and Audio-Visual

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Creative freedom 06 May 2019

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, ?creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly,? but I do see a challenge with the word freedom.

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Collaboration 14 January 2019

Many of us understand that we need others’ knowledge to solve certain problems, and these problems don't have to be monumental in size to receive the benefit of their thinking.

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The Role Of Events On Tourism 19 November 2018

The event industry is a dynamic and fast-growing sector with obvious synergies with tourism. When appropriately hosted, events have the potential to expand the visitor economy, provide media exposure, promote development, and stimulate infrastructure upgrades which include the emergence of new partnerships.

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Learning Curve 19 November 2018

He was always more of the introvert while his brother was happiest in front of a crowd, and it was that trait – working hard in the background – that helped Glenn van Eck build Magnetic Storm into a successful business.

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Using the speed of sound 12 July 2018

Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions.

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The top tips for live experiences in 2018 25 January 2018

The younger generation offers valuable insight as to where brands should be focusing their efforts.

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The challenge of transformation 25 January 2018

Ready-made solutions evade us all, but some principles underpin the successful organisational transformation.

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Why creativity in events is imperative 05 October 2017

Creativity. Intangible but immensely powerful within the events sector. But despite its power, it's tough to gauge, difficult to define and sometimes hard to find. And few realise how important creativity is in pulling off unreal events that deliver real results.

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Analogue To Digital 10 July 2017

Businesses are becoming increasingly digitised, and in the boardroom and lecture theatres it's no different, organisations are shifting audiovisual (AV) investments from analogue to digital, and looking at future-proofing their AV investment.

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Frequency Allocation 10 July 2017

United industry front needed to preserve radio frequency allocations for the event industry

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Creative freedom

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, ?creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly,? but I do see a challenge with the word freedom.

Read more
Primetime: how do you use yours?

Take a moment and write down the top three things that you should be doing in your position to bring value to your business. These three things are what you do better than anyone else, things that directly and positively impact the organisation. Now to the right of that list, write down the top three things that you spend time on – and be honest, really honest.

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The arts in education

Magnetic Storm has been supporting youth theatre in Port Elizabeth for over 12 years. David Limbert who spearheads work with local schools and community theatre talks about the importance of investing in tech skills for emerging talent and the role of the arts in education.

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We love tech, but have we become a slave to it?

At Magnetic Storm, we do tech in a big way, every day. We love what it allows us to do, how people can connect, communicate and collaborate. But in today’s world, we’re always on, always plugged in, hiding behind a black mirror. But for an authentic relationship to happen, we need to connect in person. So are we becoming slaves to technology? Is it making us less happy, less 'us'?

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