magnetic storm
Leaders in Events, Sound, Lighting and Audio-Visual

Blog > the quarterly

Will targeting tribes remain relevant? 15 March 2016

Magnetic Storm CEO Glenn van Eck attended a master class on event strategy and unpacks the tribe for event creation.

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Creating Client Delight 15 March 2016

Magnetic Storm Cape Town team created a four-day sales conference with the wow factor for Mundipharm, a UAE-based pharmaceutical company.

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Lighting the Way 04 February 2016

There’s more to lighting than meets the eye – discover why lighting is vital for events.

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Event Strategy: unleash brand value 14 January 2016

Having an event strategy is much more than great planning or including the latest tech. We all seek clear and consistent experiences at each brand touch point and this holds true for events as well.

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Reflection on 2015 17 December 2015

Being named Spar DC Supplier of the Year is a reflection of the positive, memorable and effective work our team produce and certainly is a highlight of 2015.

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Creative freedom

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, ?creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly,? but I do see a challenge with the word freedom.

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Primetime: how do you use yours?

Take a moment and write down the top three things that you should be doing in your position to bring value to your business. These three things are what you do better than anyone else, things that directly and positively impact the organisation. Now to the right of that list, write down the top three things that you spend time on – and be honest, really honest.

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The arts in education

Magnetic Storm has been supporting youth theatre in Port Elizabeth for over 12 years. David Limbert who spearheads work with local schools and community theatre talks about the importance of investing in tech skills for emerging talent and the role of the arts in education.

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We love tech, but have we become a slave to it?

At Magnetic Storm, we do tech in a big way, every day. We love what it allows us to do, how people can connect, communicate and collaborate. But in today’s world, we’re always on, always plugged in, hiding behind a black mirror. But for an authentic relationship to happen, we need to connect in person. So are we becoming slaves to technology? Is it making us less happy, less 'us'?

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