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A year older. A year wiser.

03 September 2015

It may not be a ‘landmark’ birthday, but any year in business should be celebrated, and the lessons learnt and triumphs in that year reflected on.

34 years of Magnetic Storm. 34 years of growth, and 34 years of creating memorable experiences.

The events business has evolved significantly since our inception in 1981. It’s amazing to see how big brands and SMEs alike have adapted in how they bring their brands to life, how meetings are conducted, and how tech has made our world smaller.

However looking ahead - my preferred direction to gaze - it’s exciting to see how the event business is shifting. How consumer engagement through live events is driven using technology, how we are connecting, and how our skills as event professionals have to constantly evolve. As a business, the challenge of staying ahead of the curve is one the team and I find exciting and look forward to chasing.

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