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Creating Value through Partnerships

They say it takes courage to remain relevant in business today. So how do you take a typical conference and create a wow factor that leaves the audience with a memorable experience? Creativity has always been the essence of delivering solid technical expertise for brave clients. Partnering with Cape Town events company Mirchee, Magnetic Storm Cape Town team created a four-day sales conference with the wow factor for Mundipharm, a UAE-based pharmaceutical company.

The wow for the attendees was the experience created by the set and lighting. With a 14 metre printed screen, which formed the back drop, and lighting which created an energized but comfortable ambiance, the 50 delegates who flew to South Africa for the conference were thrilled by the event.

Working with the theme “Who Wants to be a Mundionair?” the Magnetic Storm team created the familiar setting from the well known TV show allowing the client to run their own game show to wind down from the conference. “Lighting is vital in events,” comments Magnetic Storm Cape Town MD, Andrew Gibson. “By investing in lighting, we were able to create the right ambiance for the client, set the tone for the conference, energise its delegates, and create a memorable environment for them.”