magnetic storm
Leaders in Events, Sound, Lighting and Audio-Visual

Blog  > News  > Magnetic Storm to light up Greenacres AW18 fashion show

26 April 2018

Magnetic Storm to light up Greenacres AW18 fashion show

Magnetic Storm has been briefed by marketing agency, Mustard Seed, to present the Greenacres AW18 fashion show. 

Happening on April 28th from 11am to 1pm, the event will showcase the fashions available from retail stores at the popular Port Elizabeth mall. 

The first brief from Mustard Seed for Magnetic Storm, Greenacres is looking to reintroduce fashion shows to add vibrancy to the newly renovated mall and draw in new shoppers. “We’re using lighting design and intelligent lighting to create energy, and incorporating the natural light that infuses the space,” remarks Magnetic Storm Project manager, Niel Mouton. “We’re using colour to highlight the rich shades in the AW18 collections which are being showcased and using lighting to attract people to the fashion show and see what the retail stores of Greenacres has to offer.” 

The initial brief was to supply technical support for the event, but during the briefing sessions Magnetic Storm was able to inject some of its creativity and add value. “We have been afforded the opportunity to elevate the event and make it stand out and make an impact,” remarks Mouton. “We are providing staging, décor and have sourced the MC for the fashion show. Our 37 years of experience has allowed us to add production value and create an event that creates ‘talkability’ and encourages attendees to share their experience.”

Comments

The power of purpose

Never underestimate the power of purpose. A clear and strong purpose is the driving force behind many successes. However, more than success, it's about impact Purpose pulls, it compels you to act, to create, to explore and discover, to achieve despite any obstacles and challenges.

Read more
Don’t confuse desktop research with inspiration

There’s a wonderful world out there beyond our screens, and its our role as creatives to get out there and explore it, says David Limbert, the creative head at Magnetic Storm.

Read more
Customer experiences

Do you know what your customers want their customers to experience? Understanding the customer experience is harder than you think

Read more
Augmenting Creativity

Artificial intelligence and machine learning are bringing about fundamental changes to the ways in which humans interact. It’s an exciting future where digital layering can be used to enhance human connectivity. But how can we use it to fuel creative experiences and what benefits does it hold for customer experiences?

Read more