Blog  > What I Have Learned  > Things I never knew #1

Things I never knew

Month one down, and I realise how little I understood the industry I find myself in.  Perhaps, like me, you’ve used suppliers for events and ‘see’ what they do.  But I thought I’d share the insights that I am learning and the rationale about what happens behind the scenes.

Things I never Knew #1

A “quick, simple” one hour staff communication was worth hours of prep to achieve a professional, seamless event at a leading international company took hours.

The reason? In fact it’s a multitude of things:

Firstly, the acoustics. The event was in an open warehouse environment so our team had to test, test and retest sound for five presenters. 

Interesting fact: Technicians regulate volume constantly depending on the speakers tone, when/where they turn their head, and if they project their voice or speak softer.  The audience should always hear the same ‘volume’.

Logical right?

In hindsight yes, but I must admit that being a presenter at many events, I never really gave any thought to these details.   It all just works.  And, like me, I am sure you have wondered why a professional outfit seemed to cost as much as it does. Now I know.  It’s the seamless “thinking for the client” approach Magnetic Storm has that adds the true value.