magnetic storm
Leaders in Events, Sound, Lighting and Audio-Visual

Blog

Using the speed of sound 12 July 2018

Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions.

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Purpose Beyond Profit 12 July 2018

Most businesses have a deep and abiding love affair with profit. They measure it, report on it, build strategies to maximise it. But business purpose is beyond your product and the profit you make, true purpose is always human.

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The Council of Event Professionals Africa launches 14 June 2018

In a bid to elevate careers in the event industry, promote excellence and professionalism, the Council of Event Professionals Africa (CEPA) has been created.

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Magnetic Storm designs lighting for Rent: The Musical 10 May 2018

Rent: The Musical is being performed for the first time in Port Elizabeth this month, and Magnetic Storm is delighted to be working with Platform Productions and Pemads again.

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Magnetic Storm takes part in the most beautiful race 10 May 2018

Magnetic Storm is delighted to have been a part of South Africa’s most beautiful road Race, and the largest all female road running race this weekend: the SPAR Women’s Challenge 2018.

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I am a leading learner and I am a learning leader 02 May 2018

We’re all guilty of exclaiming “I’m so busy, there’s no time.” But sometimes you need to stop. Pause. Reflect. Dream. Excite your soul.

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Crazy Q1 for Magnetic Storm 02 May 2018

In the space of three months, the Port Elizabeth and Cape Town Magnetic Storm crew have been involved in a myriad of projects which have been months in the making.

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Crossing borders with events 02 May 2018

Organising events in other countries is exciting yet poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact. Recently creating an event in Mozambique for Coca-Cola Beverages Africa, the team unpack (pun intended) the experience and share some of their learnings

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Magnetic Storm to light up Greenacres AW18 fashion show 26 April 2018

Magnetic Storm has been briefed by marketing agency, Mustard Seed, to present the Greenacres AW18 fashion show.

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MBDA appoints Magnetic Storm to panel of accredited event services providers 11 April 2018

Following a tender process, Magnetic Storm has been appointed by the Mandela Bay Development Agency (MBDA) as one of the accredited event service providers for the Nelson Mandela Bay Stadium.

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The power of purpose

Never underestimate the power of purpose. A clear and strong purpose is the driving force behind many successes. However, more than success, it's about impact Purpose pulls, it compels you to act, to create, to explore and discover, to achieve despite any obstacles and challenges.

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Don’t confuse desktop research with inspiration

There’s a wonderful world out there beyond our screens, and its our role as creatives to get out there and explore it, says David Limbert, the creative head at Magnetic Storm.

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Customer experiences

Do you know what your customers want their customers to experience? Understanding the customer experience is harder than you think

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Augmenting Creativity

Artificial intelligence and machine learning are bringing about fundamental changes to the ways in which humans interact. It’s an exciting future where digital layering can be used to enhance human connectivity. But how can we use it to fuel creative experiences and what benefits does it hold for customer experiences?

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