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Leaders in Events, Sound, Lighting and Audio-Visual

Blog > 2016

Nkosinathi Video 14 December 2016

Nkosinathi Video

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Set design: all the world’s a stage 10 November 2016

Sitting in the audience at an event makes me realise that the difference between an ordinary and an extraordinary event, is in the detail.

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Algoa FM 35 Years Interview 16 September 2016

Algoa FM 35 Year Interview

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MagDay: an educational experience 09 September 2016

With the most valued commodity in life today being time, we had an idea about offering time to educate a niche market.

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Bringing paper dresses to life with light 01 September 2016

When we are given a beautiful canvas to play with lighting, it truly excites us!

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Thinking without a box 01 September 2016

You’ve heard it before, “think outside the box.” But what if we scrap the box?

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Business sustainability 01 September 2016

Reflecting on 35 years of Magnetic Storm, our journey continues to amaze me.

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Magnetic Storm: 35 years of memories 01 September 2016

2016 is a special year for the team at Magnetic Storm as it celebrates 35 years of connecting people through creating memorable experiences which last a lifetime.

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Microphone Tips 24 August 2016

Tips when performing / presenting with a Microphone

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The Balancing Act 10 August 2016

Celebrating Women’s Day gives us a chance to reflect on how the role of women has changed through the years.

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The power of purpose

Never underestimate the power of purpose. A clear and strong purpose is the driving force behind many successes. However, more than success, it's about impact Purpose pulls, it compels you to act, to create, to explore and discover, to achieve despite any obstacles and challenges.

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Don’t confuse desktop research with inspiration

There’s a wonderful world out there beyond our screens, and its our role as creatives to get out there and explore it, says David Limbert, the creative head at Magnetic Storm.

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Customer experiences

Do you know what your customers want their customers to experience? Understanding the customer experience is harder than you think

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Augmenting Creativity

Artificial intelligence and machine learning are bringing about fundamental changes to the ways in which humans interact. It’s an exciting future where digital layering can be used to enhance human connectivity. But how can we use it to fuel creative experiences and what benefits does it hold for customer experiences?

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