Blog > 2019

Never underestimate the power of purpose. A clear and strong purpose is the driving force behind many successes. However, more than success, it's about impact Purpose pulls, it compels you to act, to create, to explore and discover, to achieve despite any obstacles and challenges.

There’s a wonderful world out there beyond our screens, and its our role as creatives to get out there and explore it, says David Limbert, the creative head at Magnetic Storm.

Do you know what your customers want their customers to experience? Understanding the customer experience is harder than you think

Artificial intelligence and machine learning are bringing about fundamental changes to the ways in which humans interact. It’s an exciting future where digital layering can be used to enhance human connectivity. But how can we use it to fuel creative experiences and what benefits does it hold for customer experiences?

Magnetic Storm is delighted once again collaborate on the Friends of the Art Museum fundraiser, the Museum Gala by Mantis on August 22nd, 2019

Magnetic Storm is delighted to be partnering with Jason Kieck’s latest fashion extravaganza and gala dinner for the tenth year running.

As a brand that believes in, and nurtures community and relationships, it’s increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly.

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, ?creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly,? but I do see a challenge with the word freedom.

Take a moment and write down the top three things that you should be doing in your position to bring value to your business. These three things are what you do better than anyone else, things that directly and positively impact the organisation. Now to the right of that list, write down the top three things that you spend time on – and be honest, really honest.

Magnetic Storm has been supporting youth theatre in Port Elizabeth for over 12 years. David Limbert who spearheads work with local schools and community theatre talks about the importance of investing in tech skills for emerging talent and the role of the arts in education.