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The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, ?creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly,? but I do see a challenge with the word freedom.

Many of us understand that we need others’ knowledge to solve certain problems, and these problems don't have to be monumental in size to receive the benefit of their thinking.

The event industry is a dynamic and fast-growing sector with obvious synergies with tourism. When appropriately hosted, events have the potential to expand the visitor economy, provide media exposure, promote development, and stimulate infrastructure upgrades which include the emergence of new partnerships.

He was always more of the introvert while his brother was happiest in front of a crowd, and it was that trait – working hard in the background – that helped Glenn van Eck build Magnetic Storm into a successful business.

Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions.

The younger generation offers valuable insight as to where brands should be focusing their efforts.

Ready-made solutions evade us all, but some principles underpin the successful organisational transformation.

Creativity. Intangible but immensely powerful within the events sector. But despite its power, it's tough to gauge, difficult to define and sometimes hard to find. And few realise how important creativity is in pulling off unreal events that deliver real results.

Businesses are becoming increasingly digitised, and in the boardroom and lecture theatres it's no different, organisations are shifting audiovisual (AV) investments from analogue to digital, and looking at future-proofing their AV investment.

United industry front needed to preserve radio frequency allocations for the event industry