magnetic storm
Leaders in Events, Sound, Lighting and Audio-Visual

Blog > interesting read

Creative freedom 06 May 2019

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, ?creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly,? but I do see a challenge with the word freedom.

read more
Collaboration 14 January 2019

Many of us understand that we need others’ knowledge to solve certain problems, and these problems don't have to be monumental in size to receive the benefit of their thinking.

read more
The Role Of Events On Tourism 19 November 2018

The event industry is a dynamic and fast-growing sector with obvious synergies with tourism. When appropriately hosted, events have the potential to expand the visitor economy, provide media exposure, promote development, and stimulate infrastructure upgrades which include the emergence of new partnerships.

read more
Learning Curve 19 November 2018

He was always more of the introvert while his brother was happiest in front of a crowd, and it was that trait – working hard in the background – that helped Glenn van Eck build Magnetic Storm into a successful business.

read more
Using the speed of sound 12 July 2018

Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions.

read more
The top tips for live experiences in 2018 25 January 2018

The younger generation offers valuable insight as to where brands should be focusing their efforts.

read more
The challenge of transformation 25 January 2018

Ready-made solutions evade us all, but some principles underpin the successful organisational transformation.

read more
Why creativity in events is imperative 05 October 2017

Creativity. Intangible but immensely powerful within the events sector. But despite its power, it's tough to gauge, difficult to define and sometimes hard to find. And few realise how important creativity is in pulling off unreal events that deliver real results.

read more
Analogue To Digital 10 July 2017

Businesses are becoming increasingly digitised, and in the boardroom and lecture theatres it's no different, organisations are shifting audiovisual (AV) investments from analogue to digital, and looking at future-proofing their AV investment.

read more
Frequency Allocation 10 July 2017

United industry front needed to preserve radio frequency allocations for the event industry

read more
1
2 >
The Bay Chefs Competition

Click here for entry form

Read more
Magnetic Storm assists in showcasing the best of Eastern Cape creativity at the 2019 Museum Gala by

Magnetic Storm is delighted once again collaborate on the Friends of the Art Museum fundraiser, the Museum Gala by Mantis on August 22nd, 2019.

Read more
Magnetic Storm collaborates with Jason Kieck to bring exotic Desert Nights to Port Elizabeth audienc

Magnetic Storm is delighted to be partnering with Jason Kieck’s latest fashion extravaganza and gala dinner for the tenth year running.

Read more
Sponsorship isn't a freebie; it's a partnership of a different kind

As a brand that believes in, and nurtures community and relationships, it’s increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly.

Read more