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Leaders in Events, Sound, Lighting and Audio-Visual

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Creative freedom 06 May 2019

The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, ?creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly,? but I do see a challenge with the word freedom.

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Collaboration 14 January 2019

Many of us understand that we need others’ knowledge to solve certain problems, and these problems don't have to be monumental in size to receive the benefit of their thinking.

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The Role Of Events On Tourism 19 November 2018

The event industry is a dynamic and fast-growing sector with obvious synergies with tourism. When appropriately hosted, events have the potential to expand the visitor economy, provide media exposure, promote development, and stimulate infrastructure upgrades which include the emergence of new partnerships.

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Learning Curve 19 November 2018

He was always more of the introvert while his brother was happiest in front of a crowd, and it was that trait – working hard in the background – that helped Glenn van Eck build Magnetic Storm into a successful business.

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Using the speed of sound 12 July 2018

Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions.

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The top tips for live experiences in 2018 25 January 2018

The younger generation offers valuable insight as to where brands should be focusing their efforts.

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The challenge of transformation 25 January 2018

Ready-made solutions evade us all, but some principles underpin the successful organisational transformation.

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Why creativity in events is imperative 05 October 2017

Creativity. Intangible but immensely powerful within the events sector. But despite its power, it's tough to gauge, difficult to define and sometimes hard to find. And few realise how important creativity is in pulling off unreal events that deliver real results.

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Analogue To Digital 10 July 2017

Businesses are becoming increasingly digitised, and in the boardroom and lecture theatres it's no different, organisations are shifting audiovisual (AV) investments from analogue to digital, and looking at future-proofing their AV investment.

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Frequency Allocation 10 July 2017

United industry front needed to preserve radio frequency allocations for the event industry

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The power of purpose

Never underestimate the power of purpose. A clear and strong purpose is the driving force behind many successes. However, more than success, it's about impact Purpose pulls, it compels you to act, to create, to explore and discover, to achieve despite any obstacles and challenges.

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Don’t confuse desktop research with inspiration

There’s a wonderful world out there beyond our screens, and its our role as creatives to get out there and explore it, says David Limbert, the creative head at Magnetic Storm.

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Customer experiences

Do you know what your customers want their customers to experience? Understanding the customer experience is harder than you think

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Augmenting Creativity

Artificial intelligence and machine learning are bringing about fundamental changes to the ways in which humans interact. It’s an exciting future where digital layering can be used to enhance human connectivity. But how can we use it to fuel creative experiences and what benefits does it hold for customer experiences?

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