magnetic storm
Leaders in Events, Sound, Lighting and Audio-Visual

Blog > the quarterly

Will targeting tribes remain relevant? 15 March 2016

Magnetic Storm CEO Glenn van Eck attended a master class on event strategy and unpacks the tribe for event creation.

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Creating Client Delight 15 March 2016

Magnetic Storm Cape Town team created a four-day sales conference with the wow factor for Mundipharm, a UAE-based pharmaceutical company.

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Lighting the Way 04 February 2016

There’s more to lighting than meets the eye – discover why lighting is vital for events.

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Event Strategy: unleash brand value 14 January 2016

Having an event strategy is much more than great planning or including the latest tech. We all seek clear and consistent experiences at each brand touch point and this holds true for events as well.

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Reflection on 2015 17 December 2015

Being named Spar DC Supplier of the Year is a reflection of the positive, memorable and effective work our team produce and certainly is a highlight of 2015.

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The power of purpose

Never underestimate the power of purpose. A clear and strong purpose is the driving force behind many successes. However, more than success, it's about impact Purpose pulls, it compels you to act, to create, to explore and discover, to achieve despite any obstacles and challenges.

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Don’t confuse desktop research with inspiration

There’s a wonderful world out there beyond our screens, and its our role as creatives to get out there and explore it, says David Limbert, the creative head at Magnetic Storm.

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Customer experiences

Do you know what your customers want their customers to experience? Understanding the customer experience is harder than you think

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Augmenting Creativity

Artificial intelligence and machine learning are bringing about fundamental changes to the ways in which humans interact. It’s an exciting future where digital layering can be used to enhance human connectivity. But how can we use it to fuel creative experiences and what benefits does it hold for customer experiences?

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