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Blog > tourism and events

Don't cross the line 02 February 2016

Few realise the extent of gambling addiction within South Africa, and it’s those living in developing communities that need the help the most, but are the hardest to reach. This is why the Eastern Cape Gambling and Betting Board (ECGBB) with Magnetic Storm has created its ‘Don’t Cross the Line’ roadshow.

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The Role of business events on tourism 26 August 2015

One will agree that tourism whether on a large or small scale, affects the host community. This is particularly evident during the period of the event and occasionally continues afterwards.

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The power of purpose

Never underestimate the power of purpose. A clear and strong purpose is the driving force behind many successes. However, more than success, it's about impact Purpose pulls, it compels you to act, to create, to explore and discover, to achieve despite any obstacles and challenges.

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Don’t confuse desktop research with inspiration

There’s a wonderful world out there beyond our screens, and its our role as creatives to get out there and explore it, says David Limbert, the creative head at Magnetic Storm.

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Customer experiences

Do you know what your customers want their customers to experience? Understanding the customer experience is harder than you think

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Augmenting Creativity

Artificial intelligence and machine learning are bringing about fundamental changes to the ways in which humans interact. It’s an exciting future where digital layering can be used to enhance human connectivity. But how can we use it to fuel creative experiences and what benefits does it hold for customer experiences?

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